About us

A little about our founders and our ethos.

About SubCruncher

SubCruncher offers law firms a quick, secure, and easy platform for legal directory submissions. Our goal is to streamline workflows and provide expert resources for smarter rankings, fast.

Firms can start using SubCruncher in minutes - no demos or lengthy onboarding required - and benefit from instant time and cost savings. Submission data is never stored, ensuring privacy and compliance. Our converter supports both Legal 500 and Chambers, simplifying the process so firms only need one submission to tackle the largest directories.

In addition to our technology, SubCruncher educates users throughout the directory submission process. Learn through exclusive videos and expert support for faster, better submissions and rankings.

Anthony

Anthony Notaras, SubCruncher’s co-founder, is a recognised legal directories expert, bringing over two decades of experience to the platform. In 2026 he was named as a ‘Media and Directory Maven’ in Lawdragon’s 100 Global Leaders in Legal Strategy & Consulting.

He began his career as a researcher on the Legal 500 and later became a reporter and news editor at Legal Business magazine. Having made thousands of ranking decisions as a researcher, he understands exactly what is required to obtain and improve a law firm’s ranking. As a legal directories consultant to the world’s top law firms, he has developed a powerful insight into the submission process from both sides. His goal: applying experience and technology towards easier submissions that make firms shine.

Simon

Simon is SubCruncher’s co-founder and leads the technology side of the platform. A data and development specialist, he has over 20 years’ experience working with Legal, Banking, Asset Management, Financial Services, Insurance, Professional Services, Retail, Technology, and other large-scale PLC companies. Simon loves tackling complex problems and turning them into clean, intuitive tech that just works.